Giltrap Group partners with NZ Fashion Week

Giltrap Group is now the offical sponsor of NZ Fashion Week, starting in August. Photos: Mara Sommer

Giltrap Group has just been named the main sponsor of the New Zealand Fashion Week, which returns from August 25th to 30th this year.

The three-year partnership deal sees Giltrap Group as the official naming rights sponsor of the New Zealand Fashion Week (NZFW).

The Auckland-based event will see a stacked schedule of established and emerging designer runway shows, alongside panel events and a myriad of on-site and off-site activations, big and small. 

Giltrap Group has largely supported events via its individual car brands howeve,r the partnership with NZFW marks the first time all brands represented by Giltrap will have come together in a sponsorship capacity. The investment also means that NZFW will be able to return to an annual schedule.  

From left: Liam Taylor, Director, NZ Fashion Week Board, Giltrap’s Steve Kenchington and Diana Simpson.

Giltrap Group CEO Steve Kenchington says, “There’s a real buzz in our team for this unique partnership with New Zealand Fashion Week: Kahuria. Giltrap Group and NZ Fashion Week are two iconic brands coming together to celebrate the best of New Zealand talent. 

“While we’re known for backing Kiwis on the track - from Formula One to Le Mans - we’ve also long supported innovation and creativity across industries, including fashion. This collaboration is about more than sponsorship; it’s about showcasing design, performance, and passion - values that unite both our worlds. We’re proud to help New Zealand’s fashion talent fly on the global stage. 

“Like the local fashion industry, the automotive sector has experienced more change in the last five years than in the previous 20, and at Giltrap Group, we see those changes as opportunities for innovation and growth. We’re excited about supporting an event that not only celebrates creativity and progress but also brings people together and strengthens the local community.”

The official designer list and schedule will be released at the end of June 2025.

Owner of New Zealand Fashion Week, Feroz Ali says, “The generous backing from Giltrap Group allows us to deliver an event that ensures the continued success of the New Zealand fashion ecosystem, which is integral to our identity. 

Their support will aid NZFW in maintaining both local and global relevance and in turn provide them with a platform to reach on-the-pulse consumers. Partners and sponsors are vital to the success of NZFW and delivering flow-on effects for the wider industry.”

The official designer list and schedule of New Zealand Fashion Week presented by Giltrap Group will be revealed at the end of June 2025, along with the official reveal of the NZFW 2025 campaign, shot by Mara Sommer and directed by Dan Ahwa. Delegate registrations and ticket sales will also be launched on this date. Designer applications for The Future of Fashion Showcase are also open now. Find out more here.