BMW reveals M Concept Neue Klasse

The BMW M Concept Neue Klasse was reved at Le Mans. Photos: BMW

The BMW M Concept Neue Klasse celebrated its world premiere at the  24 Hours of Le Mans, showcasing the new M design language for the brand’s all-electric future.

The vehicle builds a bridge between its history and motorsport.  It is instantly recognisable as a high-performance automobile. BMW M thus remains true to its guiding principle: “Born on the racetrack. Made for the streets.” 

“The new BMW M design language forms the expressive spearhead of the  Neue Klasse – determined and purposeful,” says Oliver Heilmer, Head of Design  BMW Compact Class, Neue Klasse and BMW M. 

It has our newly developed bucket seats.

“At BMW M, form consistently follows function. Every detail serves performance. This project is truly special to  me because it carries the BMW M character into a new era.” 

A forward-facing shark nose and a light signature with depth effect characterise the front end. The headlights and the kidney grille form a single unit.

The vehicle builds a bridge between its history and motorsport.

The new M Yellow  Lights create a focused view of the road. The yellow light icons are set to become a new signature feature of future BMW M automobiles and reference GT racing cars as well as the BMW M Hybrid V8.

The interior of the BMW M Concept Neue Klasse is reduced and consistently geared towards the driving experience in a next-generation all-electric BMW M. 

BMW M eDrive is based on the Neue Klasse’s Gen6 technology.

Four newly developed bucket seats provide secure support even in highly dynamic driving situations and integrate structural elements made from natural fibre materials. 

BMW M eDrive is based on the Neue Klasse’s Gen6 technology and was developed specifically for all-electric BMW M automobiles. The drivetrain concept combines four electric motors with the central control software BMW M Dynamic  Performance.

The headlights and the kidney grille form a single unit.