KitKat’s chocolate F1 car powers sweet as trip

KitKate produced an F1 chocolate car with a special prize. Photos: KitKat

KitKat is celebrating its sweet as new partnership with Formula 1 by shifting into high gear and creating a chocolate F1 car.

This limited-edition treat 29g KitKat F1 chocolate car is the first of its kind globally, and is now in New Zealand's major retailers.

The KitKat collab will also be track-side at next month’s Formula 1 Qatar Airways Australian Grand Prix in Melbourne, the first activation for the chocolate maker. 

Nestlé General Manager Confectionery & Snacks, Andrew Lawrey, said, “Our partnership with Formula 1 demonstrates how we are investing at scale behind our most iconic brands and creating unique experiences for Aussie and Kiwi KitKat fans. 

With the KitKat x F1 collab, you can win a trip to the Italian GP.

“This KitKat Formula 1 chocolate car brings the ‘Have a Break, Have a KitKat’ message to F1 fans  worldwide.” 

The KitKat x Formula 1® partnership goes beyond trackside branding, delivering immersive experiences for fans worldwide

But wait, there’s more to the sweet deal. From now to 10 March, Kiwi KitKate fans will have the chance to win the ultimate VIP F1  experience – a trip for two people to the Formula 1 Pirelli Gran Premio D’Italia 2026 in Monza, Italy.

To enter, purchase any 2 KitKat chocolate products (bars, blocks, share bags, racing car, Easter range only) in a single transaction, retain your purchase receipt and enter at kitkat.com.au/f1.