BMW NZ boss exits NZ with strong results for 2025

News

Jul 14

BMW has extended its roll out of wallbax chargers at destinations. Photo: BMW NZ

On the eve of his departure as BMW New Zealand’s managing director, Adam Shaver, announced that the Group has maintained its growth trajectory to finish the first half of this year with a double-digit sales uplift.

Combined BMW and Mini sales of 1,446 were up 29 per cent, with both brands prospering individually. With 937 sales, BMW was up an impressive 23 per cent.

The BMW iX1 (up 63 per cent), the X2 (up 119 per cent) the 1 Series (up 12 per cent) and the new X3 (up 83 per cent) were the major players for the brand.

As for Mini, the British brand has seen a turnover the range with the new Cooper three-and five-door, the Acemand the Countryman - with petrol and electric versions, plus performance JCW models.

The BMW M3 CS Touring is arriving in New Zealand later this year. Photo: BMW

For Shaver, the increase and dominance of the electric range across the premium segment has been an important achievement.

Between January and June this year there were 396 registrations for Mini and BMW combined, representing a 146 per cent increase on the first half of 2024.

This sees 27 per cent of all BMW Group models registered in New Zealand were fully electric. To help with the increase in EVs, BMW now has 120 wallbox chargers at 50 destinations across New Zealand including hotels and golf courses.

New Zealand is famous globally for having the most M vehicles per capita but in 2025, we sit behind Switzerland for the most sales of the sports performance vehicles.

In 2025 24.1 per cent of all BMW vehicles sold wore an M badge, and BMW New Zealand will bolster its high-performance line-up later this year with introduction of the new M2 CS and first-ever M3 CS Touring.

The Mini Countryman has been a success for the Group. Photo: Mini NZ

“This impressive outcome in the first half of 2025 is acknowledgment of our engaging BMW and Mini vehicles that appeal to a wide spectrum of buyers thanks to our technology openness strategy where there is a drive system for everyone, from petrol to dual motor, fully electric,” said Shaver.

“However, compelling product requires the appropriate support of our people across the board, and we have this in great depth, both from those who work in our Auckland head office to our valued staff in the dealer network across the country.

“It is with immense pride that I depart this market – and a country of which I am very fond – in a healthy state and on a footing for ongoing success and growth.”

Shaver is returning to Munich after three and half years here, and is being replaced by French-born, Japan-raised Francois Roca.