Rolls-Royce opens stunning showroom for NZ clients

News

Jun 5

The new Rolls-Royce Motor Cars showroom has street appeal. Photos: Rolls-Royce NZ

It’s been operating out of its Newmarket, Auckland base for over a decade but now Rolls-Royce Motor Cars has a bespoke New Zealand showroom fitting of the famous luxury brand.

While previously in a showroom on Margot Street, the new dealership has expanded to the frontage of Great South Road and includes spaces for two Rolls-Royce vehicles, a stunning hidden bar area, and an atelier room that has so many options for owners that they’d spend days customising their bespoke vehicle.

The Rolls-Royce of Auckland, New Zealand’s only official dealership, officially opened in May for an evening function for 80 owners while the brand recently hosted journalists.

The atelier gives Rolls-Royce clients an outstanding array of options.

For Jonny Highton, Dealer Principal, Rolls-Royce Motor Cars Auckland, it’s been a revamp that was needed for the luxury brand.

“This new space is the perfect embodiment of the brand, providing the perfect platform to inspire our clients to create truly bespoke, one-of-a-kind motor cars,” said Highton.

“From a multi-media curtain of ‘dancing’ kinetic lights to a unique ‘cabinet of curiosities’ showcasing New Zealand art and culture, a visit here is designed to be an engaging experience for customers where they can experience the very best of the Rolls-Royce brand.”

The showroom has a multi-media curtain of ‘dancing’ kinetic lights.

The three-car showroom was designed by Allan Taylor Architects and while the refit was supposed to take six months, it was pushed out to nine months.

The final aspect before the official opening was that it had to be signed off by Rolls-Royce Singapore, the Asia Pacific head office for the luxury British brand.

It was important for the Singapore input as the Auckland venue was showcasing Rolls-Royce’s highly contemporary visual identity forms an integral part of the marque’s global initiative.

It was crafted to captivate a younger, self-made, and uniquely individual clientele, the new visual identity delivers an immersive experience within an inviting atmosphere, where clients are invited to explore and appreciate the marque’s exquisite motor cars.

It also has space for a second Rolls-Royce vehicle.

Due to the introduction of the Black Badge range of Rolls-Royce plus the all-electric Spectre, the average age of the customer is 43, down from 66 in 2017 when Rolls-Royce Motor Cars Brand Manager, Ruwan Siriwardena, joined the brand.

The elegant showroom showcasing Roll-Royce’s highly contemporary visual identity forms an integral part of the marque’s global initiative, spanning 125 showrooms across 40 countries worldwide.

Irene Nikkein, Regional Director Asia-Pacific, Rolls-Royce Motor Cars, said of the opening of the Auckland showroom that the space “embodies the quiet confidence, exceptional craft, and personal attention that define Rolls-Royce Motor Cars”.

It also has a unique ‘cabinet of curiosities’ showcasing New Zealand art and culture.

“Here, clients are welcomed into a highly contemporary, immersive environment – one that reflects our status as a true House of Luxury. This achievement is a testament to our dedicated dealer partner, whose passion and commitment have brought our philosophy to life for the New Zealand community.

“We look forward to shaping extraordinary journeys for our clients, beginning from the moment they step through our doors.”

To mark the occasion, Rolls-Royce Motor Cars Auckland debuted two of its most coveted models: Ghost Series II and Black Badge Spectre, which made their New Zealand debut, reinforcing the showroom’s status as the country’s premier destination for the most discerning clientele who demand nothing but the extraordinary.