Roll-Royce announces winners of young designer competition

‘Glow’ by Lena, 11 from Hungary was one of the winners of the competition. Images: Rolls-Royce

Rolls-Royce introduced a novel global competition earlier this year, asking for kids aged under 16 to come up with their ultimate Rolls-Royce.  

The exercise attracted more than 5000 ideas from 80 countries. The winners came from Japan, France, China, and Hungary. With no rules or specified judging criteria, children were encouraged to let their imaginations run wild. 

"The entries that stood out for us were those that showed a real depth of thought, effort, expression, and incorporated lots of different details. They created amazing experiences that showed the freedom of their imagination, not hindered by physical, real-world constraints", said Torsten Muller-Otvos, Chief Executive of Rolls Royce Motor Cars". 

Six-year-old Saya from Japan did the drawing and Rolls-Royce brought it to ‘life’.

Judging entries, Rolls-Royce bundled the designs into four categories: Technology, Environment, Fantasy, and Fun.  

Ideas took inspiration from bumblebee bees, Egyptian pyramids. space travel and underwater travel. 

Winners will get a chauffeured ride to school in a Rolls-Royce and who knows, maybe a spot on the brand’s design team as car companies throw out the rule books and dream big a future of infinite possibilities in the car world!

UK’s Declan (10) sees the future is flying Rolls-Royce.