Aston Martin Racing Green in pole position as most popular colour

Thanks to Formula One, Aston Martin customers want the Racing Green colour. Photos; Aston Martin

Aston Martin's iconic Racing Green has officially become the most popular colour choice amongst new car buyers, for the very first time.

New retail data shows that nearly a quarter (24%) of Aston Martin customers are selecting one of the marque's nine exclusive shades of green for their dream car, with the official Aston Martin Racing Green colour now the number one choice, ahead of traditionally popular paint colours such as Xenon Grey and Magnetic Silver.

Aston Martin Racing Green was introduced by the marque to celebrate its return to the pinnacle of motorsport in 2021 and proved an immediate hit with customers. 

Representing around 7% of new car orders in the immediate 12 months following Aston Martin's return to the grid, the trend has consistently increased year-on-year, with 12% of new Aston Martins now adorned in the official Aston Martin Racing Green colour - almost twice as many as the second most popular exterior option, Xenon Grey (6.8%). 

The Aston Martin DBX707also comes in Racing Green.

Fernando Alonso's historic first podium for the Aston Martin Aramco Formula One Team at last year's season-opener in Bahrain delivered a 29% increase in website traffic, while the team's strong start to the 2023 season supported a spike in customer orders for Aston Martin Racing Green sports cars in April 2023.

Marco Mattiacci, Global Chief Brand and Commercial Officer of Aston Martin said: "Aston Martin was born out of racing, so 111 years on, it is fitting that this iconic brand sits at the pinnacle of motorsport, supercharging our ultra-luxury and high-performance credentials while engaging a passionate community. 

"Our presence on the grid has propelled the brand onto the global stage but also captured the imagination of loyal and new customers who are specifying more cars in green than ever before. 

“Just as James Bond made the Silver Birch paint tone synonymous with DB5 and the brand more broadly, 60 years on, Aston Martin's on-track success is putting Aston Martin Racing Green at the forefront of customers' minds when purchasing their Aston Martin."

TheDB5 Silver Birch (second from left) used to be the most popular colour, now it’s green.

Helped by Aston Martin's main F1 livery colour and the company's refreshed brand identity, demand for different shades of green has soared across its high-performance product portfolio. Aston Martin now extends its core colour palette to nine green variants, up from four offered at the beginning of 2021, prior to Aston Martin's return to F1.

For discerning customers looking for a more exclusive palette of colours, the Q by Aston Martin bespoke division has helped customers specify cars in 30 unique shades of green, as well as providing match-to-samples capability for those wanting something entirely exclusive.

In the 2023 season, Aston Martin experienced a 20% increase in online configurations sent to dealers on race weekends, compared to non-race weekends. This was supported by becoming the first manufacturer to allow customers to digitally specify their dream car in the surroundings of a Formula 1 pit garage in Silverstone as well as on the Las Vegas Grand Prix circuit.